It is impossible to calculate the value of our protected natural areas. Each of them provides a large amount of resources and ecosystem services, and by now, at least 50% of our economy and more than 80% of our exports depend on biological diversity. Thus, these spaces not only generate wellbeing in the health and nutrition of all Peruvians, but also promote the economic and social development of the country; all this added to their great cultural, scenic and scientific value that make them worthy representatives of our natural heritage.
That is why, in the pursuit of spreading the value of PNAs and the importance of their conservation, the National Service of Protected Natural Areas by the State (Sernanp), in collaboration with Profonanpe, the Peruvian Environmental Fund, launches the national and multiplatform campaign “The most valuable house in the world”, which shows how wonderful and priceless our nature is and invites everyone to connect with it.
This campaign makes a very creative analogy between the facilities of a very valuable house and those luxuries we find in our PNAs. Its launch will be available through the digital platform “The most valuable house in the world”, on social networks and on the Youtube channel.
With images of lush forests, voluminous waterfalls and beautiful animals, it seeks to strengthen the relationship between citizens and the conservation of these spaces, and to encourage nature tourism, an activity compatible with their protection and which represents one of the funding sources that contributes to the development of protected areas.
The images were captured in Yanachaga Chemillén National Park (Pasco) and Tingo María National Park (Huánuco). Like these natural spaces, Sernanp administers 76 PNAs throughout the national territory. Many of them are ready to safely receive tourists seeking a place of calm to appreciate what nature has to offer in a responsible manner.
In pursuit of financial sustainability
Two years ago, the Ministry of Environment and Sernanp designed “Peruvian Natural Heritage” (PdP), an innovative initiative that seeks to contribute to the permanent protection of the best of Peruvian nature, through the articulation of donations from international cooperation, government funding, tourism revenues, and economic mechanisms with private enterprise and citizens.
To learn more about the initiative and how we can contribute to the conservation of PNAs, visit our social networks: Facebook, LinkedIn, Instagram and Twitter.
Yanachaga Chemillén National Park (Pasco) and Tingo María National Park (Huánuco) were the locations where the campaign images have been captured.
