In a joint effort to improve strategic communication management in the region, Profonanpe, the Peruvian environmental fund with more than 30 years of experience, and the Protected Areas Trust (PAT) of Guyana are implementing an innovative mentoring program. This collaboration seeks to transfer knowledge and strengthen the PAT's capabilities in the creation of effective communication campaigns, in order to better position its brand and attract private sector investment.
The program, which strengthens partnerships within the Network of Environmental Funds of Latin America and the Caribbean (RedLAC), is designed to be a model of how strategic communications management can play a crucial role in the sustainability of environmental funds. “Communications for non-communicators” is the name of this mentorship, which aims to. to turn PAT members into effective storytellers who demonstrate the impact of their conservation projects.
Profonananpe's experience in the organization of the XXV RedLAC 2023 Congress, which brought together more than 450 people and was sponsored by 13 companies and organizations, as well as its experience in the development of campaigns such as “Resilient Fishing”.”, “Hands that Cultivate”.” y “Wetlands for life”.”, will help guide the TAP in creating a solid storytelling strategy and identifying opportunities for collaboration with the private sector. This approachThe TAP not only seeks to improve the recognition of the TAP in the region, but also to increase its capacity to raise new resources for the implementation of environmental projects in Guyana.
Commitment to biodiversity conservation in the region
The mentoring program follows a hybrid format and has combined face-to-face and virtual workshops in which the TAP team and the Protected Areas Commission (PAC) have participated. As part of this program, the Profonanpe team traveled to Guyana to implement an audiovisual campaign that will position the TAP as a strategic ally for environmental finance in the region. Through this program, PAT is expected to develop a robust and sustainable communication strategy, capable of actively engaging donors and partners. private sector in biodiversity conservation in Guyana.
Yuliana Castro, Profonanpe's Manager of Communications and Corporate Affairs, underscored the importance of this initiative: “Strengthening communication skills is key to making environmental funds attractive to the private sector. This program not only seeks to transfer knowledge, but also to empower PATs to tell their impact stories and attract new investments that will ensure the conservation of their protected areas.”
Oleta Williams, Executive Director of the Protected Areas Trust, noted that the mentoring program was an investment in building a stronger, better equipped and unified national conservation trust fund for Guyana.
“It was important for PAT to acquire the necessary skills to better share our story with our partners, donors and other stakeholders. Learning from the Profonananpe team, these past few months, was a truly stimulating, fulfilling and very rewarding experience. I am truly grateful, said Oleta.
This collaboration between Profonanpe and PAT is an example of how strategic alliances and effective communications management can open new opportunities for environmental funds in Latin America and the Caribbean, promoting sustainability and biodiversity conservation in the region.
