Short name: Quispi

Improving the marketing of artisanal ice creams made with coffee, cocoa and banana

Home

27/06/2022

Culmination

27/12/2022

Financing:

63,608.00

Fountain

Fonanpe

Theme

Production of artisanal ice cream

Implementing venture:

Innova Agroalimentaria / Quispi Artisanal Ice Creams

The company is a natural person with a food business that is closely linked to the sustainable use of natural resources in the Tingo María National Park (PNTM) Natural Protected Area (ANP). The business produces artisanal ice cream made from Amazonian fruits such as coffee, cacao, camu camu, aguaje, and others. In addition, it has the green seal of Sernanp's Aliados por la Conservación (Allies for Conservation).

Location:

Protected Natural Areas (ANPs) that will benefit:

Tingo Maria National Park

Who makes up this
project?

Beneficiaries:

Direct:

Innova Agroalimentaria family business and its working group consisting of 9 people (1 man and 8 women), coffee and cocoa producers from the ZA and ZUE of the PNTM, suppliers of machinery, equipment, materials and inputs, consultants for the implementation of the project, local, regional and national visitors to the Cueva de las lechuzas tourism sector.

Indirect:

Local and neighboring population, transporters (cargo and passengers).

Partners:

Production of handmade ice cream and complements:

Food Industry Engineer María de Guadalupe Díaz Delgado: Responsible for production and quality control of artisanal ice cream and personalization complements.

Marketing

Andrea Rodríguez Flores (Resident of C.P Bella): Sales Manager.

Raw material suppliers:

Agro-industrial and service cooperative of the Bella Bajo Monzón town center (led by women who grow cocoa and settled in the PNTM ZA) suppliers of cocoa and derivatives for the implementation of the project.
Nicasio Sandoval, coffee producer in the Juan Santos Atahualpa hamlet located in the PNTM APA.
Victor Munguia, coffee producer from the Juan Santos Atahualpa hamlet located in the PNTM APA.

Capacity building for coffee and cocoa users:

PNTM Specialist of economic activities (Currently in charge Eng. Homer Sandoval Saavedra)

What is this looking for?
project?

Improve the marketing of artisanal ice cream at the point of sale located in the tourist area of the Cueva de las lechuzas in the Tingo María National Park (PNTM), through the implementation of specialized display cases for artisanal ice cream (tubs and popsicles), the development of complements for personalization such as chocolate coating, dry products (cocoa nibs, graveled Amazonian peanuts), fruit sauces (cocoa mucilage, passion fruit, camu camu, soursop), fruit candies (coffee, cocoa, coconut) and served in biodegradable containers (cardboard trays).

Through what is
Will it succeed?

- Increase sales of artisanal ice cream by 30%. - Implement 1 display case for artisanal ice cream and accessories necessary for the customization of artisanal popsicles. - Develop complementary products for artisan popsicles: 1 chocolate coating, 1 dry product (cocoa nibs), 3 fruit sauces and 2 fruit candies. - Increase the purchase of raw materials (coffee, cocoa and derivatives) from the buffer and special use zones of the TMNP by 25%. - Increase by 33% the capacity of coffee and cocoa producers (usufructuaries) of the (ZA) and (ZUE) of the PNTM in sustainable management of coffee and cocoa cultivation.

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