Short name: Sinchimarka

Improvement and expansion of services of the ventures of the Sinchimarka Laraos Tourist Association

Home

15/08/2022

Culmination

15/05/2023

Financing:

93,316.00

Fountain

Fonanpe

Theme

Strengthening tourism activities

Implementing venture:

Sinchimarka Laraos Tourist Association

It is closely linked to the sustainable use of natural resources in the Nor Yauyos Cochas Landscape Reserve (RPNYC) Protected Natural Area (ANP) and aims to strengthen ecotourism services to provide the best community tourism experience. In addition, they have a conservation agreement signed with Sernanp through the Landscape Reserve.

Location:

Protected Natural Areas (ANPs) that will benefit:

Nor Yauyos Cochas Landscape Reserve

Who makes up this
project?

Beneficiaries:

Direct:

33 families (approximately 165 people), 22 women and 11 men, 08 young people and 18 older adults.

Indirect:

300,000 visitors to RPNYC who are potential customers of the Laraos district.

Partners:

Sinchimarka Laraos Tourism Association: Responsible for the implementation and tasks associated with Sernanp through the RP Nor Yauyos Cochas, in addition to organizational strengthening, promotion of services and products, market research, and support for products with the Allies for Conservation brand. Also responsible for the implementation of the Mincetur community tourism strategy, promotion and dissemination, Sociedad Minera Corona, capacity building, Laraos District Municipality, Tourist Information Office, product sales stands, Laraos Rural Community, support in the use of tourist attractions, tourism agencies, promotion and dissemination, search and transfer of clients, Programa Turismo Emprende, support in implementation, strengthening and improvement of tourism services, Programa Procompite, and support in implementation, strengthening and improvement of tourism services.

What is this looking for?
project?

Diversify the local economy of Laraos by taking advantage of the community's agrobiodiversity and landscape, strengthening the businesses (houses, lodging, and restaurants) that provide tourism services, generating economic benefits for members and improving visitor experiences, contributing to the fulfillment of the Master Plan for the Nor Yauyos Cochas PR. The goal is to highlight Laraos as a welcoming town and ecological destination in the Nor Yauyos Cochas Landscape Reserve, differentiating itself by the way it treats visitors and the harmony that the tourism ventures maintain with nature.

Through what is
Will it succeed?

- Organizational strengthening of the association. - Expanding the capacities of the associates to achieve a better tourist service. - Improving and upgrading the association's tourism services. - Conditioning a processing plant for products (native potatoes, medicinal herbs and honey). - Achieving the sanitary registration of two products (licensing of the Aliados por la Conservación brand). - Having a digital marketing strategy for tourism services and products being implemented (labeling, design spring sessions, e-commerce, digital channels, loyalty, remarketing, re-purchase). - Linking productive activities to tourism services offered in Laraos as a tourism association.

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